[N-UNCOUNT 不可数名词](与影片、运动队、流行乐队等相关的)附带商品，文化衍生品Merchandising consists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group.
We are selling the full range of World Cup merchandising...
我们出售世界杯的所有纪念商品。
The club says it will make increasing amounts from merchandising.
俱乐部称会从衍生商品中获得越来越多的利润。
2
[N-UNCOUNT 不可数名词]推销；商品拓销；销售规划Merchandising is used to refer to the way shops and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen.
[mainly AM 主美]
[BUSINESS 商]
Company executives say revamped merchandising should help Macy's earnings to grow.
公司主管说销售规划改进后应该能够帮助梅西公司提高收益。
Oxford
mer·chan·dis·ing/ˈmɜːtʃəndaɪzɪŋ; NAmEˈmɜːrtʃəndaɪzɪŋ/noun[uncountable ]1( especially NAmE) the activity of selling goods, or of trying to sell them, by advertising or displaying them 推销；展销2products connected with a popular film/movie, person or event; the process of selling these goods （根据受欢迎的电影、人物或事件而生产的）附带产品；相关产品的销售◆millions of pounds' worth of Batman merchandising价值数百万英镑的蝙蝠侠的附带产品mer·chan·dis·ing/ˈmɜːtʃəndaɪzɪŋ; NAmEˈmɜːrtʃəndaɪzɪŋ/
1toys, clothes, and other products relating to a popular film, sports team, singer etc: The concerts generated £3 million in ticket and merchandising sales.2the way in which shops and businesses try to sell their products: the director of merchandising
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