Apedia

Utilitarian Production 実用的な 功利主義の Company Overcome Segmentation Problem

Lemma utilitarian
Rank 16610
Frequency 45
Japanese 実用的な
Commentary 功利主義の
Example(eng) A company is trying to overcome the segmentation problem in the following manner: Decentralize the production of white goods and other utilitarian products for daily use, whose specifications vary from market to market; evaluate the profitability and other factors of each product on each market, and withdraw from its production as appropriate; and establish a core basis for each region in Asia and concentrate plants there, so each of these bases can thrive.
Example(Jpn) 現地市場ごとに仕様の異なる生活密着型の白モノ家電等汎用品の生産は各地に分散。また、各地域ごとのセグメンテーションの非効率性の解消のため、製品ごとに採算性等を勘案し、適宜撤退を実施するとともに、アジア各地における中核拠点を設定し工場を集約する等、棲み分けを図る。
Source 経済産業省

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