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pain point is a specific problem that prospective customers of your business are experiencing. It is used widely used as synonym of problem to solve. Usually a reason to ask for consultancy or development. This is mainly a business expression and it would be unusual to hear used in a general English context.

Business examples>

Very simply used in a question such as: “What are the pain points in your department?”

“We can’t ignore that there are some pain points that need to be addressed*”.

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