Apedia

发起路演 发起 Fā Qǐ Originate Initiate Launch Attack

Expression 发起路演
Reading
发起 fā qǐ to originate; to initiate; to launch (an attack, an initiative etc); to start; to propose sth (for the first time)
路演 lù yǎn road show or promotional tour (for a product etc)

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