Question

gimmick n.暗机关；小发明；花招；噱头vt.用暗机关改变或影响 (1) 但这无疑只是一个民粹主义者的小花招罢了。(2) 宣传只是一种使消费者买他们产品的花招。 A gimmick is often used by businesses to sell a product. As a sales gimmick, your local bank might offer free microwave ovens to people who open new savings accounts. A TV show may air a live episode as a gimmick to get people to watch the show. The word sometimes has a slightly negative connotation — there’s often some flashy trickery involved in a gimmick and it doesn’t always add value to what’s being sold.

Accepted Answer

英 ['ɡɪmɪk] 美 ['ɡɪmɪk] (1) But this is surely no more than a populist gimmick.(2) The advertisement is just a gimmick to make consumers buy their products. A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having cute football players handing out samples in front of your booth, that’s a gimmick. 1[N-COUNT 可数名词]（引人注意或关注的）噱头，花招 A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.   [disapproval]It is just a public relations gimmick...这只不过是一种公关伎俩。The exhibition is informative, up to date, and mercifully free of gimmicks.这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

英语单词	gimmick
英美音标	英 ['ɡɪmɪk] 美 ['ɡɪmɪk]
中文释义	n.暗机关；小发明；花招；噱头 vt.用暗机关改变或影响
英语例句	(1) But this is surely no more than a populist gimmick. (2) The advertisement is just a gimmick to make consumers buy their products.
中文例句	(1) 但这无疑只是一个民粹主义者的小花招罢了。 (2) 宣传只是一种使消费者买他们产品的花招。
vocabulary简明	A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having cute football players handing out samples in front of your booth, that’s a gimmick.
vocabulary扩展	A gimmick is often used by businesses to sell a product. As a sales gimmick, your local bank might offer free microwave ovens to people who open new savings accounts. A TV show may air a live episode as a gimmick to get people to watch the show. The word sometimes has a slightly negative connotation — there’s often some flashy trickery involved in a gimmick and it doesn’t always add value to what’s being sold.
柯林斯解释	1 [N-COUNT 可数名词]（引人注意或关注的）噱头，花招 A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. [disapproval] It is just a public relations gimmick... 这只不过是一种公关伎俩。 The exhibition is informative, up to date, and mercifully free of gimmicks. 这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

Gimmick Attract Free People 英 ɡɪmɪk] 美 ɡɪmɪk N.暗机关；小发明；花招；噱头