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Sizzle Steak Turns Disappointing Promotional Campaign Marketing Strategy

Phrase/Idiom all sizzle and no steak
Definition Someone or something that turns out to be disappointing, for example after a promotional campaign or marketing strategy which led us to expect something better, is called all sizzle and no steak.
Example Owing to the electoral promises she made, which so far she has failed to keep, many people call the new president “all sizzle and no steak”.

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