Question

go up in smoke When they told us the price of implementing our marketing plan, everything went up in smoke.

Accepted Answer

If a plan or project goes up in smoke, it is spoiled, fails, or ends before producing a result.

Phrase/Idiom	go up in smoke
Definition	If a plan or project goes up in smoke, it is spoiled, fails, or ends before producing a result.
Example	When they told us the price of implementing our marketing plan, everything went up in smoke.

Smoke Plan Project Spoiled Fails Ends Producing Result