Crucial Role Communication ˈkruːʃl Importance Winning Contract Success

• a crucial factor/issue/decision
• topics of crucial importance
• the next few weeks are going to be crucial.
• winning this contract is crucial to the success of the company.

crucial

1. extremely important, because it will affect other things
• synonym critical
  https://www.oxfordlearnersdictionaries.com/definition/english/critical
• a crucial factor/issue/decision
• topics of crucial importance
• The next few weeks are going to be crucial.
• Winning this contract is crucial to the success of the company.
• It is crucial that we get this right.
• Parents play a crucial role in preparing their child for school.
• He wasn't there at the crucial moment (= when he was needed most).
• Experience is essential for this job.
• The police play a vital role in our society.
• It was vital to show that he was not afraid.
• It is crucial that we get this right.
• Your decision is critical to our future.
• She has played a decisive role in the peace negotiations.
• Cars have become an indispensable part of our lives.
• This case emphasizes/highlights the importance of honest communication between managers and employees.
• Effective communication skills are essential/crucial/vital.
• It should be noted that this study considers only verbal communication. Non-verbal communication is not dealt with here.
• It is important to remember that/An important point to remember is that non-verbal communication plays a key role in getting your message across.
• Communication is not only about the words you use but also your body language and, especially/above all, the effectiveness with which you listen.
• I would like to draw attention to the role of listening in effective communication.
• Choose your words carefully: in particular, avoid confusing and ambiguous language.
• Finally, and perhaps most importantly, you must learn to listen as well as to speak.
• It is vital that journalists can verify the accuracy of their reports.
• Journalists play a vital/crucial role in educating the public.
• Public trust is a crucial issue for all news organizations.
• The ability to write well is essential for any journalist.
• The Internet has become an indispensable tool for reporters.
• In journalism, accuracy is paramount/…is of paramount importance.
• It is imperative that journalists maintain the highest possible standards of reporting.

Extra Examples

• Secrecy is crucial to this police operation.
• The talks are crucial for the success of the plan.
• A crucial factor affecting educational performance is the competence of the teacher.
• Getting these procedures right is of crucial importance.
• He wasn’t there at the crucial moment.
• It is crucial that we get this right.
• Winning this contract is absolutely crucial to our long term success.

Word Origin

• early 18th cent. (in the sense ‘cross-shaped’): from French, from Latin crux, cruc- ‘cross’. The sense ‘decisive’ is from Francis Bacon's Latin phrase instantia crucis ‘crucial instance’, which he explained as a metaphor from a crux or fingerpost marking a fork at a crossroad; Newton and Boyle took up the metaphor in experimentum crucis ‘crucial experiment’.