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Ads Banner Eslpod Promoting Product Advertising Companies Online

Id ESLPod_0540_CN
Episode Id ESLPod 540
Episode Title Promoting a New Product
Title Promoting a New Product
Text

"These days" (in modern times), it's hard to find a website that isn't covered in advertising. Companies that traditionally advertised through television, radio, magazines, and newspapers are now "turning to" (beginning to consider or use) online advertising, placing their ads on websites.

Pop-up ads are one popular - "albeit" (but; although) "annoying" (unpleasant and frustrating) - type of online advertising. When you visit a webpage and another "window" (one box on a computer screen) opens over it, you're seeing a "pop-up ad" because it "pops up" (appears unexpectedly) when you are trying to see something else. Most "Internet browsers" (software programs used to see webpages) have "pop-up blockers" (tools that don't allow pop-up ads to be seen), but they don't always work very well.

Many websites have "banner ads," which are rectangular ads on the website, usually at the top or side of the page. In the past, these were only "text ads" (only words, without images), but now they have multiple images, graphics, and "Flash animation" (a way for the images to change in a sequence). Some banner ads have sound, too. Occasionally banner ads "fill the screen" (cover the entire computer screen) when you first visit a website, and then "shrink" (become smaller) to a "standard" (normal; regular) banner size after a few seconds.

As Internet connection speeds increase, more and more companies are using "video ads" to promote their products and services. In a video ad, a short video plays, sometimes as a "loop" (starting over when it reaches the end) and usually with sound. Videos ads are "eye-catching" (getting someone's attention) and are more difficult to ignore than other "static" (non-moving) types of ads.

Topics Business

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