Advertising Children Children's Review Unit Eslpod Business Magazines

The Council of Better Business Bureaus created the Children's Advertising Review Unit in 1974 to "promote" (encourage) "responsible" (ethical) advertising to children in all types of "media" (newspapers, magazines, television, etc.) It is a "self-regulatory body" (an organization that regulates itself or its own industry, without being legally required to), but it works closely with the "Federal Trade Commission" (the U.S. government agency responsible for regulating communications).

The Children's Advertising Review Unit "reviews" (monitors and evaluates) advertisements on television, the radio, magazines, the Internet, comic books, and more to determine whether they are appropriate for children under the age of 12. If the Children's Advertising Review "determines" (decides) that an advertisement is inappropriate, usually because it is "misleading" (causing someone to reach the wrong conclusion) or "inaccurate" (wrong; not correct), it will try to get the advertiser to "voluntarily" (of one's own free will, without being forced to do something) change the "ad" (advertisement).

The Children's Advertising Review Unit believes that advertising to children requires following special guidelines because children are young, "immature" (not fully developed like adults), "unsophisticated" (without a lot of knowledge about the world), and inexperienced. Children might not be able to evaluate the "claims" (statements of truth) made or "implied" (indicated without being stated explicitly) in an ad and therefore may be "particularly" (especially; significantly) susceptible to such ads.

The Children's Advertising Review Unit also tries to influence parents. The Unit creates publications to help parents work with their kids to understand advertising and how it can "influence" (affect) "consumer behavior" (shopping practices and buying decisions).