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Celebrity Product Lines Made Beckham Clothing Related Actress

Id ESLPod_1076_CN
Episode Id ESLPod 1076
Episode Title Celebrity Product Lines
Title Celebrity Product Lines
Text

Many celebrity product lines are "a match made in heaven" (two things that are very well suited for each other. The most successful celebrity product lines usually "capitalize on" (take advantage of) a "link" (connection) between the celebrity's "talent" (what one does very well) and the product. People who "admire" (like something or someone very much) the celebrities are "drawn" (attracted) to the products that feature those celebrities' names and images, and become more likely to buy those products. "Subconsciously" (without being aware of something), they may hope that buying and using those products makes them similar to the celebrities whom they admire so much.

For example, soccer "pro" (a professional athlete) David Beckham has a celebrity line of "body wear" (underclothes; clothing that is normally worn underneath other clothes) at H&M retail stores, called "David Beckham Bodywear." He also has his own line of perfumes and other "personal care" (related to health and appearance) products.

Singer and actress Jennifer Lopez also has her own line of clothing and perfume, as well as a restaurant and her own company for television productions. Talk show host and actress Oprah Winfrey has her own magazine, as does entrepreneur and expert "hostess" (related to welcoming guests in one's home) Martha Stewart, who also has an "extensive" line of "house wares" (products used in the home), office organizational supplies, materials for "arts and crafts" (artistic items made by hand), and more.

Topics Business | Shopping

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