Celebrity Product Related Line Clothing Shopping Sales Department

Many "celebrities" (people who are famous for acting, singing, sports or other things) "lend" (allow someone to use) their name to a product or use the product "in public" (where it can be seen by other people) to help promote sales of that product. This "celebrity branding" can be very "lucrative" (profitable) for the celebrity and for the companies that "manufacture" (make) and sell the products. For example, when golfer Tiger Woods agreed to a "sponsorship" (support) deal with Nike, sales of related "footwear" (shoes) and "apparel" (clothes) "doubled" (increased by 100%).

But some celebrities "take it a step further" (do something that is more extreme) by "launching" (starting) their own celebrity product lines. Most of the products are directly related to fashion, "perfume" (scented liquids placed on one's body to smell good), and jewelry. For example, twin child actresses Mary-Kate and Ashley Olson and singer Justin Timberlake have launched successful fashion brands.

Other celebrities "align themselves with" (become connected to or affiliated with) particular stores. For example, Jennifer Lopez has a line of clothing at the Kohl's department store, and the reality show Kardashian sisters have a line of clothing at the Sears department store. It is becoming increasingly common for a high-fashion celebrity to attach his or her name to clothing sold for low prices at a "mass retailer" (a store that sells to many people at low prices).

Other celebrities launch products related to their areas of "expertise" (what one knows a lot about). For example, Wolfgang Puck, a celebrity "chef" (professional cook) sells a line of cooking appliances, such as an electric "grill" (a hot, flat surface used to cook foods) and many "utensils" (spoons, spatulas, and similar tools used to handle food).