Companies Nightclub Stamp Pay Advertising Unusual Ways People

Companies are always looking for new ways to "advertise" (get attention for) their products and services. Recently, some companies are even advertising in "nightclubs" (places where people go to dance and to be served alcohol) in an unusual way.

When people go to a nightclub in the United States, they pay a "cover charge" (money or fee for entering) and get a stamp on your hand. The "stamp" is a temporary mark that is put on your skin, usually the back of your hand, using a rubber block that has been put briefly in ink. This stamp allows the "bouncer" (person who controls who can enter a bar or nightclub) at the door to see if you've already paid, and it allows you to go in and out of the nightclub all evening without paying again.

Now, companies are using these stamps to advertise. Instead of their normal stamp, companies pay the nightclub money for each person they stamp with the company's message.

For example, a taxi company puts the name of their company, their phone number, and the message "don't drink and drive" on their stamp. The customer who drinks too much and cannot safely drive or find their way home can see a taxi company's phone number right on their hand.

Other companies are even using the stamps to give discounts and to advertise other "promotions" (special offers). The stamps may include a "code" (special numbers) you can use to get discounts, or you simply need to show your stamp to pay a lower price.