Consumer Reports Products Eslpod American Magazine Efforts People

Consumer Reports is an American magazine that publishes "detailed" (with a lot of specific information) "reviews" (opinions about the value and worth of something) of "consumer products" (things that are purchased and used by individuals, not by businesses). Since 1936, Consumer Reports has conducted careful "product testing" (efforts to determine whether a product does what it is supposed to do) and "research" (efforts to learn more about something in a systematic and scientific way). It has become a "trusted" (believed and respected) "household name" (something that almost everyone is familiar with) for American "consumers" (people who buy things).

"Manufacturers" (companies that make products) are not allowed to use "favorable" (positive) Consumer Reports reviews in their advertisements. However, they sometimes improve their products to "address" (deal with and respond to) "shortcomings" (problems; weaknesses) in their products that were identified in the reviews. For example, when Consumer Reports didn't recommend the Nissan Murano, a "sports utility vehicle" (a vehicle with four-wheel drive) in 2003 because it had "stiff" (difficult to move) "steering" (moving left or right, usually of a wheel), Nissan improved the steering in its 2005 model, which did receive the magazine's recommendation.

There are now about seven million "subscribers" (people who pay to receive something regularly) for the "print" (in print; on paper) and online versions of Consumer Reports.

To maintain "objectivity" (the ability to observe and evaluate something without being pressured to reach certain conclusions), the magazine never accepts money from advertisers. However, the Consumer Reports website does show ads for "retailers" (stores that sell products to consumers). The company "largely" (mostly) "relies" (depends) on "revenues" (money that one receives) from its "buying guides" (detailed information on products to help shoppers make good buying decisions).