Corporate Gifts Business Important Giving Give People Make

Many companies give gifts to their "clients" (customers) and "vendors" (suppliers) to maintain a good business relationship, show "appreciation" (gratitude and respect), and thank the people and organizations that make their own business "possible" (able to exist). But it is important to give the right type of corporate gift, or the "gift-giving" (the act of giving a gift) might "backfire" (have negative results that are the opposite of what one intended).

For example, it is important to "distinguish" (see and understand the difference between) personal and professional gifts. A "tie" (the colorful piece of fabric tied around a man's neck while he is wearing a business suit) might be an appropriate personal gift for a friend or relative, but it would not be an appropriate corporate gift.

It is also important to spend the right amount of money. A "cheap" (with little value) gift, like a simple pen, might "offend" (make someone angry) the "recipient" (the person who receives the gift), because the gift "is symbolic of" (a way to show) how much the giver respects the recipient. "At the other extreme" (considering an opposite example), a gift that is very expensive might make the recipient uncomfortable, especially if he or she cannot "reciprocate" (give an equally nice or expensive gift).

When giving gifts to many people within an organization, or to many different clients or vendors, it is important to give "comparable" (similar) or "identical" (exactly the same) gifts to everyone. Otherwise, people may compare what they received and "assume" (believe without having a strong reason) that they are valued more or less than the recipients of the other gifts.