Cross Promotions Phone Food Inexpensive Sold Free Toy Cereal

A "cross-promotion" is a type of marketing where two products are "promoted" (marketed) together. The projects are usually "related" (connected in some way) to each other, but not always.

"Fast food restaurants" (restaurants that sell inexpensive food that is not very healthy) often participate in cross-promotions with movies. "Kids meals" (food packaged and sold especially for young children) that come with a free toy often have a movie "tie-in" (connection), so that the toy might be a "figurine" (a small, plastic doll) of a character from the movie.

"Cereals" (foods eaten for breakfast in a bowl with cold milk), especially children's cereals, are often marketed through cross-promotions with movies and toys. The cereal box might contain a smaller version of a larger, more expensive toy. Or people might be able to collect the "UPC symbol" (the rectangle with many vertical black lines that are scanned by a computer to identify the item and its price) from a certain number of cereal boxes to receive an inexpensive or free "accessory" (something that accompanies something else) to a larger, more expensive toy. These cross-promotions are designed to increase sales of the cereals and of the toys.

Many mobile phone providers are engaged in cross-promotions with popular musicians and bands. The cell phone companies might advertise that they have an "exclusive" (not sold by anyone else) "ringtone" (the melody a phone plays when someone calls) by a particular "artist" (musician). These types of cross-promotion might encourage consumers to use a particular cell phone company's services and to buy a particular musician's "albums" (collections of music).