Id | ESLPod_0356_CN |
---|---|
Episode Id | ESLPod 356 |
Episode Title | Starting a Franchise Business |
Title | Starting a Franchise Business |
Text | Training is very important for franchise businesses. They need a way to "ensure" (make sure) that all of their franchises offer the same types of products and services. The best way for a company to do this is to "establish" (create) a franchise training program that all franchise owners are required to participate in. Some large companies establish "corporate universities" for their franchise training programs. These are not real universities, but they do teach new franchise owners everything they need to know about the franchise business. Probably the most famous corporate university for franchise training is Hamburger University, the worldwide "management training center" (a place where people go to learn how to become better managers) for McDonald's. "Founded" (created) in 1961, Hamburger University is located near Chicago, Illinois. Its "mission" (the reason that an organization exists) is to teach people about all parts of the McDonald's business. There are 30 professors and most classes have more than 200 students. These students come from many countries and there are many translators, so the classes can be taught in 28 languages. "To date" (until now), more than 70,000 managers have received a "McDegree" or graduated from the corporate university. Students who want to continue their education can earn an advanced "McMaster" degree. Franchise training programs try to teach franchise owners everything they need to know about the business. Many of the classes are about the products and services that the company offers. These products and services must be "standardized" (always the same) nation-wide, so it is important that the franchise owners understand how to create and deliver those products and services. Other classes "cover" (are about a specific topic) marketing, the company's history, "bookkeeping" (accounting), employee management, and more. |
Topics | Business |
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