Lower Store Customer Promotions Types Offer Price People

Stores offer many types of promotions to "attract" (bring in) and "retain" (encourage people to keep coming back) customers, even beyond the ones mentioned in this episode.

For example, many stores have "loyalty programs" that reward customers for their "repeat business" (making purchases at a store many times). A coffee shop might stamp a card each time the customer buys a drink, and when the card is "full" (with all spaces marked with a stamp), the customer receives a free drink. Grocery stores take a "slightly" (a little bit) different approach, giving people a "loyalty card" to "swipe" (move quickly through a machine) to receive lower prices. Sometimes the loyalty cards provide points that can be used to purchase gasoline at a lower price.

Some "big box stores" (large stores that sell many types of items) offer "price matching." This means that if a customer brings in another store's advertisement for the same item at a lower price, the store with "match" (sell at the same price) or "beat" (sell at a lower price) that price. Some stores even offer to price match for several days after the purchase, so if a customer buys something at the store, but then finds it "elsewhere" (at another place) offered at a lower price, the store will give that customer "the difference" (the amount of money that results from subtracting the lower price from the price that was already paid).

Finally, a "flash sale" is a sale that lasts for a very short period of time, typically one day but sometimes only a few hours. This is very popular among "online retailers" (stores that sell online), because flash sales can encourage customers to make "impulse purchases" (the act of buying things quickly, without having planned to do so).