Movie Made Tv Merchandizing Opportunities Popular Food Eslpod

Movies used to be a form of entertainment, but they are "increasingly" (more and more) viewed as opportunities for "profitable" (making a lot of money) merchandizing and tie-ins.

For example, the popular "cartoon" (movie or TV show made with drawings, not actors) Toy Story and its sequels has spawned a lot of movie merchandizing opportunities. Almost all of the characters have been made into "toys" (objects for children to play with), and young fans of the movie often "clamor" (loudly demand or ask for) for their parents to buy the toys for them.

Many other children's movies have merchandising in "collaboration" (cooperating; joint work) with fast food restaurants. Customers can buy "children's meals," which are packages of smaller "portions" (serving sizes) of popular children's foods along with a small toy that is often related to a character in a popular movie. In some cases, the merchandise seems to "drive" (cause to increase) "box office receipts" (how much money is made from people seeing a movie) more than the movie drives purchases of the merchandise.

Food companies often profit from "tie-ins," or opportunities to have their products seen and "promoted" (advertised) in movies. For example, in the well-known movie E.T., the characters made a "trail" (path) of Reese's Pieces candies for the "extra-terrestrial" (alien; a living being from another planet) to follow, and sales of the candies "skyrocketed" (increased significantly in a very short period of time) by 65%.

Inspired by that success, food companies now actively "seek" (look for) "product placements," or opportunities to have actors "consume" (eat or drink) or "otherwise" (in some other way) interact with their products "on screen" (in a movie or TV show).