Movie Review People Shown Public Newspapers Film Invite

Movie "marketing" (the ways in which companies try to get people to buy something) has become very "intense" (strong and powerful). When new movies are "released" (shared with the public), they are accompanied by many advertisements, "trailers" (short pieces of the movie that are shown to the public to get people interested in seeing the full movie), and "product promotions" where, for example, images from the movie are shown on cereal boxes, or toys based on movie characters are given away at restaurants.

Movie reviews can either help or "hinder" (make something difficult or impossible) these marketing efforts. Most newspapers and magazines contain movie reviews, or "film reviews" and many people read those reviews to decide whether they want to see a movie. A movie review usually "summarizes" (states the most important points of something) the "plot" (storyline, or what happens in a book or movie) of the movie. Then the "reviewer" (the person who writes a review) states his or her opinion about the movie, including the acting, direction, costumes, and more. Sometimes a reviewer highly recommends a movie, but other times he or she says that it is horrible.

"Film companies" (companies that make movies) often invite reviewers to see their movies for free before their public debut so that the newspapers publish a review before the movie's premiere. However, if the film company doesn't believe that it has "produced" (made) a very good movie, sometimes it will not invite reviewers to see it ahead of time. In this way, the film company tries to minimize the damage of a bad review.

Many individuals like to "post" (share information with the public) their own reviews online. As a result, people now have more "options" (choices) for learning about whether movies are good or bad before they see them.