Product Movie Placement Film Lot Called Young Boy

Movies have "a long history of" (a lot of experience with) product placement, "dating back to" (from) the 1920s, when a "silent film" (a movie made without sound, before sound recordings were possible) called Wings included a product placement for Hershey's chocolate.

The 1949 "classic" (very well known and admired by many people) film It's a Wonderful Life had a product placement for National Geographic Magazine when a young boy who wanted to become an "explorer" (a person who travels to unknown places) was shown with the magazine.

The 1982 film E.T. had several examples of product placement. When the young boy wanted to "attract" (bring closer) the "alien" (a creature from another planet), he left a "trail" (long line) of Reese's Pieces candies. Sales of the candies increased by 65% after the movie "appeared in theaters" (was first shown in movie theaters). In another scene, the alien became "drunk" (affected by alcohol) after drinking a can of Coors Beer.

The "James Bond films" (one of many films about a popular private detective) called GoldenEye (1995) and the Tomororw Never Dies (1997) contained "heavy" (a lot of) BMW product placement, with James Bond driving the "latest" (newest) car model.

The 2000 film Cast Away had extensive product placement for FedEx, with logos appearing in many scenes. Interestingly, FedEx did not pay for the product placement, but it did benefit from it when its "brand awareness" (people's familiarity with a company's products) increased internationally. The movie also had product placement for Wilson "volleyballs" (a white ball hit over a net by team members' "wrists" (the body part connecting one's hand and arm) and hands).