Apedia

Women Working Piece Poster Eslpod Rosie Factories Men

Id ESLPod_0852_CN
Episode Id ESLPod 852
Episode Title Working in a Factory
Title Rosie the Riveter
Text

During World War II, many women "left the home" (got a job outside of the home) and began working in factories while the men were "at war" (fighting in the war). These women were "referred to" (called; spoken about as) "Rosie the Riveter." The verb "to rivet" means to "fasten" (connect) two pieces of metal together with a small, straight piece of metal. Many women working in factories were riveting together large pieces of equipment, so from that, we get this "nickname" (an informal name used when talking to or about someone).

The phrase "Rosie the Riveter" first appeared in a song "of the same name" (with that title) in 1942, but the nickname really "took hold" (became popular and well known) with the production and distribution of a "poster" (a large piece of paper with an image and text, hung on a wall) by Howard Miller. The poster shows a woman, known as Rosie the Riveter, looking directly at the reader. She wears a red "handkerchief" (a square piece of fabric) over her hair and her "sleeves" (the part of a shirt covering one's arms) are rolled up as she "flexes her bicep" (folds her arm to make the muscle between one's elbow and shoulder appear larger). The top of the poster says, "We Can Do It!"

The original poster was intended to "boost" (increase) "morale" (positive thoughts and feelings) among female workers. Later, it became "associated with" (thought about in connection with) female "empowerment" (helping someone have the power to do something) and "feminism" (the belief that women are powerful and valuable and should be treated as men are treated).

Topics Business

Learn with these flashcards. Click next, previous, or up to navigate to more flashcards for this subject.

Next card: Box schachtel a

Previous card: Condescend herablassen to

Up to card list: ESLPod Culture Note