| Id | ESLPod_0568_WE_0810 |
|---|---|
| Episode Id | ESLPod 568 |
| Episode Title | Describing Brisk and Slow Business |
| Phrase | banner |
| Text | The word "banner," in this podcast, means very good and better than expected or better than anything that has happened before: "The 1990s were a banner decade for the housing market." The word "banner" also means a very large, rectangular, horizontal piece of paper or fabric with writing and/or images on it, used to advertise or to announce the name of something: "In the parade, each band carries a banner with its school name." On a web page a "banner ad" is a rectangular advertisement, usually at the top of the website, that one can click on to learn more about a product or service: "Do you think this banner ad will get the attention of potential customers, or should we make it more exciting?" |
| Topics | Business |
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