Id | ESLPod_0208_WE_0090 |
---|---|
Episode Id | ESLPod 208 |
Episode Title | Corporate Image |
Phrase | brand |
Text | In this podcast, the word "brand" means a type of product that a company makes that has a specific name: "What brand of soda do you like to drink?" "Brand" can be used as a verb to mean to describe someone or something as being bad. After something has been "branded," it's difficult to change other people's opinion about it: "Because of problems at home, she didn't do well in school and was branded a poor student by her teachers." Or, "I used to cry a lot as a child and was branded a 'cry-baby' by the other kids in the neighborhood." The use of "brand" in this way comes from the original use of the word to mean to make a permanent mark on something by burning a world or symbol into its skin. This is usually done with animals so that other people will know who its owner is: "Can you see the brand on those cattle (cows) over there?" |
Topics | Business |
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