Apedia

Avant Garde Bowl R Doesn’t Close P Curve

Name Avant Garde
Characteristics
Bowl of “R” doesn’t close, but “P” does.
Curve on tail of capital “Q”.
Short descenders; “g”, “j”, “p”, “q”, “y”.
History
Herb Lubalin and Tom Carnase designed Avant Garde around 1968. It was based on Lubalin’s logo for Avant Garde magazine. The original face was all uppercase. Avant Garde was the first typeface released by ITC when the company was founded in 1970. Next to being used in all types of art publications, Avant Garde was a classic in ’70s advertising design.

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