Apedia

Typeface Helvetica Single Uniformed Line Weight Vertical Horizontal

Name Helvetica
Characteristics
Single, uniformed line weight.
Vertical or horizontal terminations on strokes, never diagonal.
Bowl of lowercase “a” closely resembles a teardrop.
History
Eduard Hoffmann, the director of the Haas’sche Schriftgießerei, commissioned Max Miedinger to develop a new sans-serif typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. In 1957 the Haas-Grotesk face was introduced. Three years later the typeface was renamed Helvetica.

Learn with these flashcards. Click next, previous, or up to navigate to more flashcards for this subject.

Next card: Univers design diagonal strokes k meet stem baseline

Previous card: Rockwell upper case produced lower o circular block

Up to card list: Fonts – characteristics & history of popular typefaces