Name | Helvetica |
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Characteristics | Single, uniformed line weight. Vertical or horizontal terminations on strokes, never diagonal. Bowl of lowercase “a” closely resembles a teardrop. |
History | Eduard Hoffmann, the director of the Haas’sche Schriftgießerei, commissioned Max Miedinger to develop a new sans-serif typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. In 1957 the Haas-Grotesk face was introduced. Three years later the typeface was renamed Helvetica. |
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