International Marketing Terms and Definitions

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• Shares stock
• Marketing mix ps product price place promotion
• Product features benefits usps =unique selling points competitors
• Bring lower down =
• Place distribution channel product retail outlet logistics operations
• Marketing direct type intermediaries outlets cuts middle man
• Advertising promotion online banner ads flash animations media
• People stakeholders consumers customers producers investors share holders
• Physical evidence interface artifacts color store feeling customers
• Process steps production streamline oder business operations
• Performance needed assess business ability satisfy customers feedbacks
• Allocates percentage comapny's revenue society philanthropist 
• Satisfy provide fulfill cater  =
• Bonds benefits shareholder you're not
• Market booming a is doing
• Market slow sluggish a
• Growing market increase number customers
• Expanding market process offering product larger scale international
• Market rising bull a
• Market falling bear a
• Market company biggest share nb customers leader
• Competition direct competitors fierce/high/tough/extreme healthy/fair competition 
• Competitive advantage  edge  a
• Leading brand  top brand
• Brand awareness recognition 
• Results brand celebrity movie endorsement 
• Non-profit organizations social marketing  use
• 5th p marketing packaging  the
• Market fact company designed meet orientation 
• Important companies market key players
• Stiff fierce  tough intense =
• Low-key competition strong not
• Ps marketing product price place promotion people physical
• Price charge set points carefully damaging sales margin
• Run advertising campaign place ad online make tv
• Companies define market ways b2b b2c b2g type
• Market product company a is
• Market product increased share there
• Compete competition companies win competitors face market
• Marketing process planning identifying future designing developing products
• Companies follow trends market-driven market-led  market-oriented
• Market company sell selling enter time  penetrate abandon,get

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