Play Make Sth Strengths Meaning Important Synonym Overstate

Meaning: to try to make something seem better, or more important, than it really is

• play sth up Sales people know the strengths of each product they sell, and they play these strengths up when they're trying to make a sale.
  
  
• play up sth Some hip-hop artists play up their violent past as gang members in order to gain credibility among fans.