| Front | brand |
|---|---|
| Back | brand noun, verb BrE /brænd/ NAmE /brænd/ noun word origin thesaurus example bank 1 a type of product made by a particular company Which brand of toothpaste do you use? (BrE) You pay less for the supermarket's own brand. (NAmE) You pay less for the store brand. brand loyalty (= the tendency of customers to continue buying the same brand) Champagne houses owe their success to brand image. the leading brand of detergent see also own-brand 2 a particular type or kind of sth an unorthodox brand of humour I don't think Bertha would appreciate your particular brand of sympathy. 3 a mark made with a piece of hot metal, especially on farm animals to show who owns them verb verb forms word origin [often passive] 1 to describe sb as being sth bad or unpleasant, especially unfairly ~ sb as sth They were branded as liars and cheats. ~ sb + noun/adj. The newspapers branded her a hypocrite. 2 ~ sth (with sth) to mark an animal with a brand n. (3) to show who owns it |
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