Apedia

Heed Pay Careful Attention ˈheed Verb, Nounbre /Hiːd/Name /Hiːd/Verb Sb/Sth (Formal)to Sb's

Front heed
Back verb, nounBrE /hiːd/NAmE /hiːd/verb

~ sb/sth (formal)to pay careful attention to sb's advice or warning=take notice of

They failed to heed the lessons of history.
 If only they had heeded his warnings!
 Calls for more legislation to protect tenants were not heeded.

noun

[uncountable]give/pay ˈheed (to sb/sth)| take ˈheed (of sb/sth) (formal) 
to pay careful attention to sb/sth
They gave little heed to the rumours.
 I paid no heed at the time but later I had cause to remember what he'd said.
 Small businesses would be wise to take heed of the warnings contained in the Chancellor's speech.

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