Apedia

Lure Sb Verb, Nounbre /Lʊə(R)/Bre /Ljʊə(R)/Name /Lʊr Verb Adv./Prep.) (Disapproving)to Persuade Trick Sth

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verb, nounBrE /lʊə(r)/BrE /ljʊə(r)/NAmE /lʊr/

verb

~ sb (+ adv./prep.) (disapproving)to persuade or trick sb to go somewhere or to do sth by promising them a reward enticeThe child was =lured into a car but managed to escape. Young people are lured to the city by the prospect of a job and money.

noun

1 [usually singular] the attractive qualities of sthFew can resist the lure of adventure.

2 a thing that is used to attract fish or animals, so that they can be caught

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