| Front | niche |
|---|---|
| Back | BrE /niːʃ/NAmE /niːʃ/BrE /nɪtʃ/NAmE /nɪtʃ/noun 1 a comfortable or suitable role, job, way of life, etcHe eventually found his niche in sports journalism. 2 (business) an opportunity to sell a particular product to a particular group of peopleThey spotted a niche in the market, with no serious competition. a niche market the development of niche marketing (= aiming products at particular groups) 3 a small hollow place, especially in a wall to contain a statue, etc, or in the side of a hill nookThe niche was just big enough to hold two small candles. I found a niche in the rock and sat and watched while the sun rose and filled the valley with light. 4 (biology) a position or role taken by a kind of living thing within its community. Different living things may occupy the same niche in different places, for example antelopes in Africa and kangaroos in AustraliaWithin each niche, similar animals avoid competing with each other. |
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