Apedia

Ploy Bre /Plɔɪ/Name /Plɔɪ Noun Words Actions Carefully Planned Advantage

Front ploy
Back BrE /plɔɪ/NAmE /plɔɪ/

noun

words or actions that are carefully planned to get an advantage over sb else =manoeuvre

a clever marketing ploy~ to do sth It was all a ploy to distract attention from his real aims.

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