Apedia

People Lookism Prejudice Discrimination Beauty Physical Appearance June

Word lookism
Date June 4, 2012
Type noun
Syllables LOOK-iz-um
Etymology There are a lot of -isms in the English language but most people overlook "lookism." It describes the prejudice or discrimination people have toward others because of their appearances. People first used the word in the late 1970s in reference to how people were viewing others who were heavier set. Today the panorama of "lookism" extends from the "overly" beautiful actor or actress to the homely child. Economists, sociologists, and psychologists alike pay close attention to the lookism that occurs in everyday life and examine how it affects people and society as a whole.
Examples As a teacher, Kim's response to recent studies showing that attractive students receive better grades was to try to be vigilant against her own possible lookism.

"We now so expect 'lookism' that the novelty in TV is shows specifically designed to get around it. On the already popular 'The Voice', judges listen to the singers with their backs turned - deliberately cutting them off from the psychological trick that beauty does to the brain." - From an article by Sarah MacDonald at www.dailylife.com.au, April 23, 2012
Definition : prejudice or discrimination based on physical appearance and especially physical appearance believed to fall short of societal notions of beauty

Tags: wordoftheday::noun

Learn with these flashcards. Click next, previous, or up to navigate to more flashcards for this subject.

Next card: Nourish food nourishing ˈnʌrɪʃ verb 动词 person plant

Previous card: Shell game walnut trick cups version popular term

Up to card list: Word of the Day