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炒作 Chǎo Zuò Publicize Wildly Exaggerated Hype

The term '炒作chǎo zuò' means to publicize something excessively to increase its popularity.

炒作chǎo zuò 指通过夸张宣传来提高某物的知名度。

正面 炒作 chǎo zuò
背面 to publicize in a wildly exaggerated way; to hype (up):

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