This flashcard explains 'back-and-switch,' a deceptive advertising tactic where inferior or more expensive goods are substituted for advertised bargains.
这张卡片介绍了“诱售法”或“搭售法”的用法,表示一种(通常非法)广告策略,旨在以低价吸引顾客,但实际推销的是劣质或更昂贵的替代品。
正面 | 诱售法[搭售法] yòu shòu fǎ |
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背面 | back-and-switch (n.); the (generally illegal) action of advertising goods which are an apparent bargain, with the intention of substituting inferior or more expensive goods |
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