People Campaign Happen Wear Seatbelt Click Ticket Highway

The National Highway Traffic Safety Administration was created by the Highway Safety Act of 1970. It tries to make people safer by "preventing" (not letting something happen) "crashes" (car accidents). One of its most successful programs is the "Click It or Ticket" "campaign" (efforts to create some change in people or society).

The campaign "encourages" (tries to make something happen) people to wear their "seatbelts" (two pieces of strong fabric that connect around one's waist with metal pieces while one is seated in a car, airplane, etc.). The campaign "warns" (says something bad will happen) that people will get a "ticket" (a piece of paper from a police officer stating one has broken the law and needs to pay money as a punishment) unless they "click" (fasten; put together) their seatbelt.

The campaign uses a lot of advertising, both nationally and locally, to "raise awareness" (make people more aware of something) of the need to wear seatbelts. The campaign's "target audience" (the group of people a campaign wants to reach) is men ages 18-34, because they are the people who are least likely to wear seatbelts.

Most people believe the campaign "has been success" (has done what it is supposed to). Studies show that 83% of Americans "have heard of" (are familiar with; recognize the name of) the campaign. Other studies have shown an increase in seatbelt usage when there is a "mobilization" (increase in efforts and visibility) of the Click It or Ticket campaign.

Nationally, the seat belt usage "rate" (percentage; frequency) is 85%.