Question

Law 13

Accepted Answer

WHEN ASKING FOR HELP, APPEAL TO PEOPLE’S SELF-INTEREST, NEVER TO THEIR MERCY OR GRATITUDE
				If you need to turn to an ally for help, do not bother to remind him
 of your past assistance and good deeds. He will find a way to ignore 
you. Instead, uncover something in your request, or in your alliance 
with him, that will benefit him, and emphasize it out of all proportion.
 He will respond enthusiastically when he sees something to be gained 
for himself.

Law Appeal People’s Self Interest Mercy Gratitude Turn Ally