Front | Law of Prägnanz |
---|---|
Back | OverviewPeople will perceive and interpret ambiguous or complex images as the simplest form possible, because it is the interpretation that requires the least cognitive effort of us. Key Takeaways
OriginsIn 1910, psychologist Max Wertheimer had an insight when he observed a series of lights flashing on and off at a railroad crossing. It was similar to how the lights encircling a movie theater marquee flash on and off. To the observer, it appears as if a single light moves around the marquee, traveling from bulb to bulb, when in reality it’s a series of bulbs turning on and off and the lights don’t move it all. This observation led to a set of descriptive principles about how we visually perceive objects. These principles sit at the heart of nearly everything we do graphically as designers. |
Tags: ux
Learn with these flashcards. Click next, previous, or up to navigate to more flashcards for this subject.
Next card: Principles gestalt law proximity objects psychologists perceive organized
Previous card: Users law nielsen norman dr usability jakob’s overview
Up to card list: Laws of UX