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Jakob’s Law

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OverviewUsers spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.Key TakeawaysYou can simplify the learning process for users by providing familiar design patterns.OriginsJakob's Law was coined by Jakob Nielsen, a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the 'discount usability engineering' movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation.

Users Law Nielsen Norman Dr Usability Jakob’s Overview

Jakob’s Law

Overview

Key Takeaways

Origins