Text | Theories of Attitudes Functional Attitudes Theory: -ego-defense component - protect our self esteem or justify actions we know are wrong -Adaptive component - acceptance if socially acceptable attitudes are expressed -ego expressive component - allows us to communicate and solidify our self-identity; wearing jersey of sports team -knowledge component - organization to thoughts; politically involved will vote in upcoming election Elaboration Likelihood model - how much individuals question information -Peripheral route processing - catchphrases & slogans, appearance -Central route processing - deep thinking scrutinize information Social cognitive theory - people learn how to behave by observing the behavior of others -Behaviorism + Observational learning -triadic reciprocal causation::Bandura - looks at behavior, personal factors, and environment in determining how someone behave |
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Tags: behavioral_sciences+_8
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