Idiom | (to) think outside the box |
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Meaning | to think creatively; to think in a new and different way note: This expression is now overused. You will likely hear it, but you may not want to use it. origin: This phrase refers to a puzzle used by consultants in the 1970s and 1980s. |
Example | The small law firm is losing business to larger rivals. The firm needs to think outside the box and come up with some creative ways to market its services. |
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