Apedia

Box Firm Creatively Note Expression Overused Hear Origin

Idiom (to) think outside the box
Meaning to think creatively; to think in a new and different way

note: This expression is now overused. You will likely hear it, but you may not want to use it.
origin: This phrase refers to a puzzle used by consultants in the 1970s and 1980s.

Example
The small law firm is losing business to larger rivals. The firm needs to think outside the box and come up with some creative ways to market its services.

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