| Idiom | guerrilla marketing |
|---|---|
| Meaning | innovative methods to sell products; non-traditional methods of advertising or promotion that deliver good results with minimal spending note: The word "guerrilla" refers to carrying on a war using independent bands of soldiers, who tend to use very aggressive and non-traditional tactics to win battles. |
| Example | To promote his new Internet dating service, Don painted his car pink and wrote "Don's Dating Service" in big letters on both sides of the car. That's effective guerrilla marketing! |
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