Apedia

Lots Buzz People Generate Start Talking Product Service

Idiom
(to) generate lots of buzz

Meaning to cause many people to start talking about a product or service, usually in a positive way that increases sales

note: "Buzz" is a popular word for "attention."
Example
Procter & Gamble generated lots of buzz for its new
toothpaste by giving away free samples to people on the streets
of New York City.

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