| Idiom | market share |
|---|---|
| Meaning | the percentage of sales a company has in relation to its competitors for a product or product line note: Here are the verbs most frequently associated with the phrase market share: (to) gain market share - to increase one's share of the market. Example: With the launch of their popular new herbal toothpaste, Colgate gained market share. (to) lose market share - to decrease one's share of the market. Example: Last year, Internet Explorer lost market share to one of its rivals, Mozilla. (to) steal market share (from) - to take sales away from a competitor. Example: Motorola and Samsung are trying to steal market share from Nokia. |
| Example | We're in trouble. Our market share went from 50 percent last year to only 20 percent this year! |
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