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Reputation Law Depends Guard Life Cornerstone Power Intimidate

Law 5 stresses the paramount importance of reputation, which is the foundation of power. Guarding your reputation assiduously will intimidate others, while allowing it to slip makes you vulnerable.

Law 5 highlights the importance of reputation, stating it should be guarded with your life. A strong reputation can intimidate and win, while a damaged one leaves you vulnerable.

Front Law 5
Back SO MUCH DEPENDS ON REPUTATION -
GUARD IT WITH YOUR LIFE
Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.

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